Active Brands is a supplier of premium brand goods to sports retail in the Nordic region. The brand portfolio consists currently of Kari Traa (womens sportswear), Bula (accessories) , Vossatassar (kids wear), Åsnes (skis), Bjørn Dæhlie (cross country skiwear), Sweet Protection ( ski helmets, protection and apparel).The turnover was approximatelyNOK 650 million in 2015 and the number of employees is 165, situated in Oslo, Voss, Gothenburg,Trysil, Copenhagen, Denverand Shanghai. Active Brands aims to build strong brand positions and to become a preferred partner to the retailers. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. Active Brands has the Nordic region as home market. The strongest brands are exported to Europe and USA. The main shareholder is the Norwegian investment company Holta Invest AS.

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Active Brands

Monessa Tørge

Jarle Wermskog

Karoline Hegbom

Linda Halvorsen Linnebo

Pernille Skarpenes

René Kartveit

Johanna Elise Hills-Johnes

Sarah Hansine Johansen

Silje Fillingsnes-Jandal

Øystein Bråta

Richard Richy Thomas

Frank Juklestad

Erik Hegbom

Knut Buraas-Kristiansen

Anne Messelt

The Product Development and Design team at Active Brands is responsible for creating innovative and high-quality products across the company's diverse brand portfolio. This team collaborates closely on designing apparel and accessories that align with market trends and consumer needs, ensuring each product embodies the brand's identity and meets performance standards. They oversee the entire product lifecycle, from concept to production, while also integrating user experience insights to enhance functionality and appeal.

Product Development and Design

Marketing and Sales

IT Operations

Product Development and Design

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Marketing and Sales

IT Operations