Gabriela Sampaio

Gabriela Sampaio has a diverse work experience in the field of media and marketing. Gabriela currently holds the position of Senior Media Market Specialist at Active International, where they started in March 2023. Prior to this, they worked as a Freelance Media Buyer for the same company from February 2023 to March 2023.

Before joining Active International, Gabriela worked at Horizon Next. Gabriela held multiple roles during their tenure, including Supervisor, Video Investment from October 2021 to October 2022, Senior Video Investor from March 2021 to October 2021, and Video Investor from January 2020 to March 2021.

Prior to their time at Horizon Next, Gabriela worked at Active International as an Associate Buyer, Local Media from February 2019 to January 2020. In this role, they evaluated Nielsen and ComScore ratings to estimate TV delivery, negotiated rates for TV and radio, and ensured goal delivery. Gabriela also served as a Media Coordinator from January 2018 to February 2019, where they collaborated with Account Directors on client accounts and reviewed buys and reports for optimal service. Gabriela began their career at Active International as a Local Media Assistant from May 2016 to January 2018, responsible for maintaining and updating TV and radio accounts.

In addition to their media and marketing experience, Gabriela has interned in marketing roles. Gabriela worked as a Marketing Intern at Compass Group Chartwells from January 2015 to May 2015, where they increased the company's Facebook page followers and assisted with event planning and setup. Prior to that, they interned at Comfoco Endomarketing from December 2014 to January 2015, focusing on improving the firm's understanding of their clients through department visits and creating a comprehensive strategy.

Overall, Gabriela Sampaio has gained valuable experience in media buying, market analysis, client communication, and marketing strategy throughout their career.

Gabriela Sampaio pursued a higher education starting in 2012 at the State University of New York at Plattsburgh. Gabriela completed their Bachelor of Science degree in Marketing and Business Administration in 2016. In 2019, they enrolled at Capella University and completed their Master of Business Administration (MBA) degree in Business Administration and Management, General in 2020.