Erin Coate

Erin Coate has a comprehensive work experience in various marketing roles. Erin is currently serving as the Global Head of Growth Marketing at ActiveViam since December 2022. Prior to this, they held the position of Head of Growth Marketing for North America at the same company from August 2022 to December 2022.

Before joining ActiveViam, Erin served as a Digital Marketing Advisory Board Member at the University of South Florida starting from February 2021. Erin also worked as the Director of Marketing, Demand Generation at Oversight from August 2021 to August 2022.

From August 2020 to July 2021, Erin was the Marketing Director, Demand Generation at Stibo Systems. Their achievements in this role include developing a go-to-market strategy, refining marketing processes to focus on Account-Based Marketing (ABM), and driving marketing results.

Prior to Stibo Systems, Erin worked as the Director of Marketing and Media at Force Marketing from July 2019 to March 2020 and as a Marketing Manager, Dealer Sales at LivePerson Automotive from December 2018 to July 2019.

Erin's experience also includes a role as the Senior Marketing Manager at Cox Automotive Inc. from September 2016 to December 2018. Erin was responsible for B2B client marketing, brand marketing, solution marketing, and analytics/insights. Erin managed a team of two during their time at Cox Automotive Inc.

Before joining Cox Automotive Inc., Erin worked at Cox Enterprises as a Sr. Requisition Delivery - Talent Acquisition from January 2016 to September 2016 and as a Talent Acquisition Consultant from January 2015 to January 2016.

Erin started their career as a Corporate Recruiter at Altisource from October 2014 to January 2015 and previously worked at Dimensional Thinking as a Senior/Lead Technical Recruiter from December 2009 to October 2014.

Erin Coate has a Bachelors degree in Marketing from the Haslam College of Business at the University of Tennessee. In 2019, they obtained an Executive MBA Certificate in Business Strategy from Kennesaw State University - Michael J. Coles College of Business. In 2021, they earned a Digital Marketing Certificate from the University of South Florida. Erin further enhanced their marketing expertise by obtaining a Marketing AI Certificate from Cornell University in 2022. Additionally, they have several certifications including Inbound Marketing from HubSpot Academy, PMC Level I, PMC Level II, PMC Level III from Pragmatic Institute, Google Ads Search Certification, and Google Analytics Certification.