Tracy Vallejo is currently the Associate Director of Marketing Analytics: Measurement & Insights at Activision, where they lead a team in providing advanced measurement, insights, and reporting across all marketing channels. With over eight years of experience in market research and analytics, Tracy has honed their skills in areas such as Market Mix Modeling and digital analytics, working with diverse clients in industries including Automotive, CPG, and Retail. Previously, they served as a Senior Manager of Marketing Analytics at Activision and contributed to consumer insights at Pharmavite. Tracy holds a BA in Sociology, Markets and Management, and Spanish from Duke University. Beyond their professional pursuits, they actively volunteer for various community projects and are seeking new volunteer opportunities in Los Angeles.
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