Ganadhar Reddy Vennapusa

Ganadhar Reddy Vennapusa is an experienced professional in the field of data analytics and business strategy, currently serving as a Director at Acuitas360 since November 2018. Previously held positions include Associate Director and Senior Business Analyst at Novartis, where significant contributions included the development of marketing mix models, budget optimization through non-linear algorithms, and patient journey mapping. Additionally, Vennapusa created predictive models to identify patients at risk of advancing stages of skin cancer and assessed ROI for marketing budgets in non-personal digital programs. Early career experience includes a role as a Beginner Decision Scientist at Mu Sigma. Educationally, Vennapusa holds a Bachelor of Technology (B.Tech.) in Civil Engineering from the National Institute of Technology Warangal, earned in 2013.