Craig Lofton

Craig Lofton is a seasoned global sales executive with extensive experience in sales program design, strategy, and product management. They have held leadership positions at prominent companies, including Vice President of Commercial Lighting at Phoenix Lighting and Vice President of US Sales at Cree, where they oversaw substantial growth in revenue and market presence. Their notable accomplishments include running Acuity Brands' top national accounts, significantly increasing sales and driving innovations in the LED lighting sector. With a reputation for motivational management and strategic negotiation, Craig is recognized for fostering high-performing sales teams in challenging business environments.