Alden Castaneda

Alden Castaneda is a seasoned professional with extensive experience in brand strategy and marketing leadership. As a Partner at Acumen Brand Strategy Consultants since February 2017, Alden has demonstrated expertise in strategic brand development. Prior roles include Vice President at San Miguel PureFoods Co., Inc. (February 2011 - June 2016) and Vice President of Marketing Corporate Communications at Wisehill Business Corporation (Mister Donut) (August 2007 - December 2010). Alden also served as Vice President of Strategic Planning at ABS-CBN Corporation (January 2000 - June 2007) and held leadership positions at Procter and Gamble, including Marketing Director and Product Development Group Manager from April 1979 to December 1999. Alden holds a Master's degree in Business Administration and a Bachelor's degree in Chemical Engineering from the University of the Philippines, complemented by a high school education from Lourdes School Quezon City.