Acumen Strategy Consultants
Alden Castaneda is a seasoned professional with extensive experience in brand strategy and marketing leadership. As a Partner at Acumen Brand Strategy Consultants since February 2017, Alden has demonstrated expertise in strategic brand development. Prior roles include Vice President at San Miguel PureFoods Co., Inc. (February 2011 - June 2016) and Vice President of Marketing Corporate Communications at Wisehill Business Corporation (Mister Donut) (August 2007 - December 2010). Alden also served as Vice President of Strategic Planning at ABS-CBN Corporation (January 2000 - June 2007) and held leadership positions at Procter and Gamble, including Marketing Director and Product Development Group Manager from April 1979 to December 1999. Alden holds a Master's degree in Business Administration and a Bachelor's degree in Chemical Engineering from the University of the Philippines, complemented by a high school education from Lourdes School Quezon City.
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Acumen Strategy Consultants
Acumen is a full-service management consulting firm based in Manila, Philippines. We specialize in strategic advisory and capability building for a vast array of enterprises and industries that ignite transformation and accelerate performance. For the last 20 years, Acumen has been recognized as a trusted advisor to the top 100 companies in the Philippines. We have had the honor to work with industry giants such as JG Summit Holdings, Cebu Pacific, Globe Telecom, URC, BPI, Unilab, NutriAsia, PayMaya, and many other notable names. Why do our clients achieve such outstanding levels of success? Unlike other consulting firms, our engagement teams are led by seasoned C-level executives that draw from rich multinational corporate and large local company expertise. They are backed by a full complement of strategists, analysts, and program leads. These experienced executives take on faculty roles to impart real-world skills. Our custom suite of practice areas and service lines includes Marketing and Brand Strategy, Corporate Strategy, Organizational Transformation, and Capability Building. What makes Acumen Different? • Global industry experienced consultants and faculty • Proven history of success across multiple industries and companies • Customized solutions supported by robust methodologies and frameworks • Deep insightful knowledge of the Filipino market, consumers, and organizations Build your company’s future and lead with confidence with The Acumen Advantage. We excel at helping brands and businesses gain clarity, build capable teams, and identify the right solutions. Let us help make your goals a reality. Contact pauline@acumen.com.ph for more information.