MacKenzie Mello

Mackenzie Mello has a background in marketing and extensive experience in CRM management and retention marketing. With a Bachelor's degree in Marketing from Bentley University, Mackenzie has held various positions in companies such as Wolverine Worldwide and Acushnet Company, focusing on optimizing email, direct mail, SMS, and voice channels to grow retention rates and increase the value of buyer base. Prior to their CRM roles, Mackenzie gained experience in finance and strategic partnerships through internships at Whitehead Institute and Liberty Mutual Insurance respectively. In addition, Mackenzie has also interned at Takeda Oncology, working on global events, meetings, and conventions.