Shimrit Sabag

Shimrit Sabag is currently the VP of MarTech, AdTech & GenAI Transformation at Acxiom, where the focus is on leveraging data and emerging technologies to foster brand growth and create future-ready ecosystems. Prior experience includes serving as Group Director at IPG Mediabrands, leading global performance transformation initiatives for Amazon, and holding various roles at The Walt Disney Company, where responsibilities encompassed media consulting and partnership negotiations with major marketing publishers. Shimrit's earlier career includes positions at Oxford Road and Grenzebach Glier and Associates, with a foundation in marketing strategy and programmatic campaigns. Educational qualifications include an MBA in Business Psychology from The College of Management and a BA in Management Studies with a marketing focus from Ben Gurion University.