Wendy Coburn

Wendy Coburn is a seasoned marketing professional with extensive experience in financial services and brand strategy. Currently serving as Principal Consultant for Financial Services at Acxiom since January 2020, Wendy has previously held strategic roles at TD, where responsibilities included leading a team managing data-driven programs across multiple business lines as VP/Head of Lending & Card Product Marketing and VP/Head of US Direct Marketing. With a strong background in digital and direct marketing, Wendy also served as Director of Marketing at WEX, overseeing a 20-person team, and held consulting positions at ON, Inc. and Basesix, focusing on marketing strategy for various industries. Wendy began a career in marketing at Digitas, where project leadership included driving acquisition efforts for AT&T and General Motors. Wendy holds a Bachelor of Arts in History from Cornell University.