Yasmin Baker

Yasmin Baker is an experienced professional in the field of marketing and technology, currently serving as the Managing Partner for MadTech Advisory at Acxiom since September 2025. Prior to this role, Yasmin held various senior positions at KINESSO, including Managing Partner for Intelligence (Global) and Advisory Services Director for EMEA, and contributed to product and strategy development as both Director and Manager in the UK. Yasmin's career began at Spot Digital Limited and included positions at Neo@Ogilvy where expertise in programmatic account management was developed. Earlier experience includes roles at Panasonic UK and Raffinee Shoes & Accessories. Yasmin holds an MBA and a BA in Business and Marketing Management from Oxford Brookes University.