Ad Alliance ist die Vermarktungseinheit von RTL Deutschland. 

Führend in Sachen individueller, crossmedialer Markenkommunikation und verantwortlich für die Vermarktung der Sender und Angebote von RTL Deutschland sowie des Video- und Technologiespezialisten smartclip. 

Zusätzlich vermarkten wir ausgewählte Marken bzw. Gattung für Media Impact und Bauer Advance als Dienstleister bzw. Eigenhändler. 

Unser Portfolio umfasst rund 500 Medienmarken sowie die Gattungen TV, Print, Digital, ATV und Audio – und erreicht somit knapp 100 % der Menschen in Deutschland. 

Inhaltliche Beratung sowie der Einsatz innovativer technologischer Lösungen ist Teil der Markeninszenierungen – von Programmatic bis hin zur kontext- und datenbasierten Werbeausspielung. 

Weitere Informationen findet ihr unter www.ad-alliance.de.

Impressum: www.ad-alliance.de/cms/datenschutz/impressum.html

Media & Entertainment

Ad Alliance

Ad Alliance's headquarters in Köln, Germany

Anna Klasen

Arne Steinmetz

Tim Nieland

Jörg Schommer

Jan Quickels

Florian Mengel

Andreas Scholz

Heiko Lange

Victor Frerix

Antonia Lenzner

Hakim Benabdelmoumene

Philippos Margaritis

The Marketing and Brand Management team at Ad Alliance is responsible for crafting and executing comprehensive marketing strategies that promote RTL Deutschland’s diverse media brands across various channels, including TV, print, digital, and audio. This team collaborates closely on brand positioning and innovative campaigns, utilizing data-driven insights and technological solutions to enhance brand visibility and engagement. Additionally, they manage key events and B2B marketing initiatives, ensuring a cohesive brand narrative that resonates with a wide audience in Germany.

Marketing and Brand Management

The Sales and Revenue Management team at Ad Alliance is responsible for driving revenue growth through strategic sales initiatives across various media platforms, including TV, digital, and audio. They work closely with clients and agencies to deliver tailored advertising solutions, leveraging advanced technologies and data-driven insights to optimize brand communication. The team's expertise ensures effective monetization of Ad Alliance's extensive media portfolio, reaching nearly 100% of the population in Germany.

Sales and Revenue Management

The Marketing and Communication Team at Ad Alliance is responsible for developing and executing strategic marketing initiatives that promote the diverse media brands under RTL Deutschland. This team creates impactful cross-media campaigns, oversees corporate communications, and leverages innovative technologies to enhance brand visibility and engagement. They also facilitate collaboration with external partners to maximize media impact across TV, print, digital, and audio platforms, ensuring effective audience reach in Germany.

Marketing and Communication

The Marketing and Sales team at Ad Alliance is responsible for developing and executing strategic marketing initiatives that promote RTL Deutschland's media offerings across various platforms, including TV, print, digital, and audio. They leverage innovative technologies and data-driven insights to enhance brand visibility and optimize advertising strategies, ensuring effective communication and collaboration with clients and partners. The team plays a crucial role in driving revenue growth and maximizing the reach and impact of media campaigns throughout Germany.

Marketing and Sales

The Product Development team at Ad Alliance focuses on creating and enhancing innovative advertising solutions that integrate seamlessly across various media platforms. This collaborative team works on developing user-centric products, managing inventory processes, and implementing cutting-edge technologies to optimize brand communication and engagement for clients. Their efforts ensure that Ad Alliance remains at the forefront of cross-media marketing in Germany.

Ad Alliance

Org chart

Teams

Marketing and Brand Management

Sales and Revenue Management

Marketing and Communication

Marketing and Sales

Product Development

Offices

Ad Alliance

Org chart

Teams

Marketing and Brand Management

Sales and Revenue Management

Marketing and Communication

Marketing and Sales

Product Development

Offices

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