Nada Bradbury

Chief Executive Officer at Ad-ID

Nada M Bradbury has a diverse work experience spanning over several years. Nada M is currently serving as the Chief Executive Officer at Ad-ID LLC since January 2023. Prior to this, they held various roles at Nielsen. From November 2020 to December 2022, they served as the Global Head of Partnerships, leading a global team focused on driving growth through partnerships and product partner strategy. Before that, from an unspecified date in 2016 to October 2020, they were the Senior Vice President of US Strategic Partnerships, where they led strategic partnerships and alliances across Nielsen's Media portfolio, achieving annual cost savings and increasing partnership scope.

Nada also had notable roles at NielsenIQ, starting in 2008 as the Vice President and Managing Director of MediaEffects, and in 2005 as the Vice President of US Marketing & Strategy. In addition, they held positions at NielsenIQ as the Director of Retail Measurement from 2002 to 2004, and in Product Management from 1999 to 2001. Earlier in their career, they worked at NielsenIQ as a Client Service representative from 1997 to 1998.

Before joining Nielsen, Nada worked briefly at Supervalu Inc. in 1997 as part of the Category Management team. Nada M also gained experience at General Mills from 1994 to 1997, working in Business Planning.

Throughout their career, Nada has displayed strong leadership skills and a track record of driving growth and delivering cost efficiencies.

Nada M Bradbury holds a Bachelor of Science degree in Business Administration and Management, with a concentration in Marketing, from the University of Illinois Urbana-Champaign. Additionally, Nada has pursued post-graduate coursework at The University of Chicago Booth School of Business. The specific details of the start and end years for both educational experiences are not provided.

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Timeline

  • Chief Executive Officer

    January, 2023 - present