Nikoo Sadr

Nikoo Sadr currently serves as Vice President and Head of Global Marketing Services & Nordic Business Development at ADA, a position held since April 2024, focusing on expanding marketing capabilities and driving value for clients across global campaigns. Prior experience includes a tenure at The Orchard from May 2016 to April 2024, where Nikoo held various roles including Senior Director and Director of Artist & Label Services for the Nordics, overseeing business strategy and team management across multiple countries. Additional roles include Head of Digital Marketing Training at Music Ally and Co-founder of Signs & Sounds, an events company. Nikoo's educational background includes a Bachelor of Arts in Music Business from BIMM London, with further training in management and digital technologies.