West Naze

VP, CPG & Retail at AdAdapted

West Naze has had an extensive and successful career in the advertising and marketing industry. They began their career at News America Marketing in 1988, where they worked in various roles and steadily progressed through the organization. In their time with News America Marketing, West Naze achieved significant revenue growth, secured exclusive contracts with major clients, and developed successful sales strategies.

In 1998, West Naze became Group Senior Vice President of the Central Division at News America Marketing, further contributing to the company's revenue growth and success. They also served as Senior Vice President of the Eastern Division, where they secured new client agreements and streamlined the sales organization.

West Naze joined Eyeview in 2014 as Head of Industry for CPG & Shopper Marketing, where they played a pivotal role in building the company into a leading revenue generator.

In 2019, West Naze joined Catalina USA as SVP of US Digital Sales, leading the digital transformation and organizational restructuring of the company's sales operations. They successfully expanded revenue opportunities and elevated the company's brand perception.

Most recently, in 2021, West Naze became the VP of CPG & Retail at AdAdapted, an advertising technology solution company focused on reaching active verified shoppers.

Throughout their career, West Naze has consistently demonstrated their ability to generate revenue, develop innovative strategies, and lead successful teams.

West Naze holds a Bachelor of Business Administration degree in Sales & Marketing from St. Norbert College. The exact start and end years of the education program are not mentioned, providing no information regarding the duration of the degree.

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Timeline

  • VP, CPG & Retail

    October, 2021 - present

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