Aaron Li

Aaron Li is a seasoned product and design professional with a focus on user experience and product development. Currently serving as Co-Founder and Chief Product Officer at Adam (YC W25) since September 2024, Aaron previously held the position of Head of Product at AtlasNova AI, where responsibilities included building a design system and creating product demos. Prior experience includes a role as Design Researcher at BMW Group, conducting research on digital experiences and sustainability, and as a UX Researcher at FHL Vive Center for Enhanced Reality, exploring augmented reality applications. A former Designer at NIO, Aaron contributed to the development of user experience for support messaging. Aaron Li holds a Master of Design in User Experience and Product Design from the University of California, Berkeley, and a Bachelor's degree in Art + Informatics from the University of Washington.