Adapex
Gordon Peppars currently serves as Vice President of Publisher and Brand Alliances at ADAPEX Inc, where responsibilities include managing AI-powered ad tech data refineries that deliver 20 billion monthly impressions and significantly enhance revenue for 1,200 publishers. Previous roles include Director of Sales at BNC, driving sales for integrated brand solutions targeting Black and Brown news viewers, and Chief Operating Officer at King Honors, Inc., where Gordon produced the King Awards show. At KDOC-TV Los Angeles, Gordon generated $81 million in revenue, while at Tribune Media, $34 million in new revenue was produced for KTLA and the Los Angeles Times. Gordon's career began at KTLA, where leadership as General Sales Manager yielded $766 million in revenue. Gordon holds a graduate degree in Media Management from Northwestern University's Kellogg School of Management.
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Adapex
Adapex helps leading US websites maximize their monetization through expert optimization of all programmatic channels and partnerships. From display, video, native, AMP, header bidding, inapp, CTV and direct deals -- you name it, we optimize it, in order to maximize our clients' revenues. Adapex is part of the Datrix Group, a leading provider of global AI solutions. This partnership gives us the resources to bring Datrix’s world-class data analytics and monetization solutions to our partners. Together we’ll bring addressability to the next level with AI-enhanced, first party data and targeting. This is game-changing news that brings next-generation data monetization to our industry.