Adaptalift Group
Fraser Moore is an experienced executive in the fleet management and rental industry, currently serving as the Executive General Manager of Adaptalift Truck Rentals since November 2019, where previous title included General Manager. Prior to this role, Fraser held the position of General Manager, Sales at sgfleet, focusing on client sales and new business development from February 2016 to November 2019. Fraser's earlier experience includes serving as Director at Fleet CEO, providing advisory services in fleet management from 2008 to February 2016, and as Head of Pricing & Risk at Esanda FleetPartners, managing pricing and risk for a large vehicle fleet from 1999 to 2008. Fraser began the professional journey as an Accountant at Fletcher Aluminium from 1997 to 1999. Fraser holds a Bachelor of Commerce degree in Accounting, Logistics, and Transport from Lincoln University (NZ).
This person is not in any teams
Adaptalift Group
2 followers
Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.