Adaptalift Group
Micheal Williamson is an experienced sales and management professional currently serving as an Area Sales Manager at Adaptalift Group since February 2024. Prior to this role, Micheal worked at Earthmoving Technology Solutions as an OEM and Rental company sales professional from October 2022 to February 2024. Micheal also held the position of National Asset Manager at Allcott Hire from May 2018 to October 2022 and served as Branch Manager and Equipment Manager at Max Hire Pty Ltd from March 2003 to May 2018. Earlier in their career, Micheal served as a Marine Technician in the Royal Australian Navy from October 1996 to October 2002. Educational qualifications include a Diploma in Leadership and Management from TAFE NSW in 2017 and a Certificate III in Marine Maintenance/Fitter and Ship Repair Technology from the Navy in 1996-1997.
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Adaptalift Group
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Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.