Lauren Cooper (EMBA)

Lauren Cooper is an experienced Marketing Innovation Consultant at Adaptavist since 2018, driving growth through tailored strategic marketing support and developing new sustainable practices for enhanced innovation management. Key projects include delivering market insights for executive decisions and facilitating new market entry plans. Prior roles include Senior Brand Performance Manager at The Bicester Collection, where Lauren led brand governance across multiple luxury fashion locations, and Customer Retention and Lifecycle Lead at O2, where Lauren developed a new rewards program for a car insurance product. Lauren's expertise is further supported by educational credentials, including an Executive MBA from Henley Business School and various qualifications from the Chartered Institute of Marketing.