Selena Cass

Selena Cass is a seasoned Senior Content Writer and Strategist with extensive freelance experience at various organizations, including Coadjute and Adaptavist since 2018, and a previous role at Faculty in 2023. Selena has a strong background in external communications, having served as External Communications Manager for the UBS Group Chief Information Officer, where significant achievements included supporting award-winning thought leadership initiatives. Selena's career at UBS also encompassed roles from Internal Communications Lead to Business Stream Change Analyst, demonstrating versatility in communication strategies, crisis management, and stakeholder engagement. Earlier experience includes managing customer relations at a digital marketing agency and contributing to organizational development while working in Australia. Selena holds a BA Hons in English and Politics from Queens University, Belfast, and has pursued further education in copywriting and public speaking.