James Ford is a seasoned sales professional with extensive experience across various roles in the hospitality and business sectors. Currently serving in a sales capacity at Adaptive since November 2024, prior achievements include holding the position of Senior Account Executive at Mercantile, where James was instrumental in launching three new business units and closing the largest revenue-generating account. James also gained valuable insights as a Mentee at First Round Fast Track and honed customer satisfaction skills at IHG Hotels & Resorts, contributing to a dramatic increase in satisfaction scores. Educational qualifications include a Bachelor's degree in Communication Studies from The University of Southern Mississippi.
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