Lara Holloway

Lara Holloway is a Senior Solutions Architect at adaptive & co since September 2021, focusing on strategic initiatives and the transition of clients to advanced digital analytics platforms. Previous experience includes serving as a Digital Data Analyst at Incubeta, where data-driven solutions were implemented to enhance digital performance, and as a Business Analyst Intern at Rhino Africa, conducting analyses on inquiry quality to improve conversion rates. Lara also worked as a Socio-Informatics Tutor at Stellenbosch University, covering topics related to the knowledge economy, and completed internships at Digiata, contributing to corporate social responsibility initiatives. Educational qualifications include an Honours degree in Information Systems Management and a Bachelor's degree in Socio Informatics, both from Stellenbosch University.