Afshin Lotfi

Afshin Lotfi currently serves as the Senior Vice President of Customer Acquisition at Adastra since November 2023. Previously, Lotfi held various leadership positions at Ataccama, culminating as CEO of Ataccama North America, where responsibilities included developing territory strategies, managing the sales pipeline, and fostering high-level customer relationships. Prior to Ataccama, Lotfi worked as a Senior Consultant at Adastra, specializing in data modeling and architecture, as well as in senior business analysis roles at the Canadian Institute for Health Information and ING Insurance. Lotfi's academic background includes a Master's degree in Information Systems from the University of Toronto and a Bachelor's degree in Information Technology from York University.