Petr Žikovský

Petr Žikovský is a seasoned retail professional with over 20 years of experience, currently serving as the Sales Director for Retail and Telecommunications at Adastra Digital since December 2021. At Adastra, Petr leads strategic initiatives to facilitate the digital transformation of retail. Prior to this role, Petr was the Business Segment Leader for Home Furnishing at DoDo, focusing on market penetration and brand development from June to December 2021. Petr also held the position of Strategic Sales and Retail Consultant from July 2020 to December 2021, leveraging extensive experience to identify business change opportunities. Petr's career at IKEA Group spanned from 1999 to July 2020, where notable positions included E-commerce Integration Manager and Country Sales Director for the Czech Republic, Hungary, and Slovakia, driving multichannel sales strategies and enhancing customer experiences.