Maria Bashkirtseva

Maria Bashkirtseva is an experienced professional in digital marketing and consulting, currently serving as a University Lecturer at the Higher School of Economics, where Maria teaches "Analytics in Digital Business." As Country Head and Digital Consultant at AdBirds, Maria advises international brands on digital expansion in Russia, managing significant e-commerce ventures. Previous roles include Marketing Director at GS Group Holding Company, where Maria developed digital strategies for OTT platforms, and Managing Director at Publicis Groupe, where Maria built a digital performance agency, achieving notable revenue growth. With a solid foundation in digital advertising from key positions at Media Direction OMD, Yandex, and Google, Maria's educational background includes a Diploma in Business Administration from Dublin Business School and a Master of Arts in Linguistics from Moscow State Linguistic University.