Rayan Kassem possesses extensive experience in social media and digital communications, currently serving as Social Media Manager at Abu Dhabi Commercial Bank since January 2018. Previous roles include Social Media Manager positions at Al Tayer Group and Novo Cinemas, as well as Digital Communications Manager at Hill+Knowlton Strategies. Early career highlights include significant contributions to the BMW CSR Campaign at DABO & CO and project management for the Acer META conference at BPG Group. Rayan began the professional journey as a Public Relations Intern at Hill and Knowlton and has accumulated expertise in media relations, event coordination, and client servicing. Rayan holds a Bachelor’s Degree in Marketing from Canadian University Dubai, earned between 2008 and 2014.
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