ADCO Fine Wines & Spirits
Merve Tok is a seasoned professional in business development and category management, currently serving as the National Category Manager at ADCO Fine Wines since August 2020, where responsibilities include data analysis and management of the portfolio for the National Key Accounts channel. Prior to this role, Merve Tok worked as a Business Development Representative at ERPA İletişim Elektronik San. Tic. Ltd. Şti. from May 2016 to November 2019, focusing on production line planning and stock analysis to establish purchase orders for critical SKUs. Merve Tok holds a degree from Kadir Has University, completed in 2015.
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ADCO Fine Wines & Spirits
ADCO ABOUT US… • Adco was established in 1990 and the leading fine wines and spirits import company in Turkey and North Cyprus. • Adco has a powerfull portfolio of brands and strong presence, deep penetration, and long term commercial relationships with both on-trade and off-trade consumers,and with over8000 sales points around the country. • We have consumer & Trade led sales & marketing strategies, capable of understanding and delivering brand owner objectives. • Superior market knowledge, with the ability to deliver across all sales channels: with a consolidated & harmonious approach that ensures each trade sector & channel is managed in a complementary, non-conflicting manner. Our principle is,“ Right-place-Right-price“. • Ability to develop business within multiple off-trade channels, while still maintaining good commercial continuity. • Well-developed distribution strategy to access hard-to-reach on-trade points. • Extended reach through our own professional in-house sales teams as well as 10 authorized regional sub-distributors - all over Turkey to support our own sales teams at our 5 regional facilities. • Proven track record, 34 years of experience developing, building, and maintaining world-class brands across all segments, and channels, at the national level. • Owing to its dedicated national wine & spirits sales team of 65, also with the support of our sub-distributors, ADCO’s Client Visit Frequency is quite high; that is for each account at least once per week. • Direct one-to-one sales contact with buyers with the help of an experienced Sales Team and a Brand Management Team. • Direct one-to-one sales contact with A+ consumers with the help of a private customer sales team. Market Leader in Imported Wines; • ADCO is responsible for %70 of all fine wine imports into Turkey. • ADCO is responsible for 75% of all Off Trade Sales on the shelves of the National Key Accounts, in comparison to all other importers and their brands.