Laurens Aertssen

Laurens Aertssen has extensive work experience in digital analytics and related fields. Laurens is currently employed at addData as a Senior Digital Analytics Expert, a position they have held since July 2021. Prior to that, they worked at MEDIALAAN - de Persgroep Advertising as a Digital Analytics Expert from September 2017. Laurens co-founded B-New in July 2018 and served as a Co-Founder until July 2021.

Before their role at B-New, Laurens worked at BNP Paribas Fortis as a Digital Analyst from March 2015 to September 2017. Laurens also held positions at BitPulse and Hello bank! as a Business Consultant and Digital Analyst respectively, both from January 2015 to September 2017.

Laurens' earlier experiences include working at The AOC Group as a Traffic Acquisition & Retention Manager from April 2014 to November 2014. Laurens also had a summer job in the IT Department at ThromboGenics in August 2013, and completed an internship at Netsociety Belgium from August 2012 to September 2012. Overall, Laurens has accumulated a diverse range of experiences in the digital analytics and IT fields.

Laurens Aertssen completed a postgraduate program in Digital Marketing and Communication at EHSAL Management School from 2013 to 2014. Prior to that, they obtained a Master's degree in Applied Economics with a major in Marketing from KU Leuven. In terms of additional certifications, Laurens has completed courses such as "Data Science for Business - Level 2" from IBM in June 2017, "Bing Ads Accredited Professional" from Microsoft in December 2013, and "Adobe Analytics Business Practitioner" from Adobe. Laurens also holds certifications in "Adobe Certified Master - Adobe Analytics Architect," "Google Adwords," "Google Analytics Individual Qualification," "Google Tag Manager Fundamentals," "Introduction to R" from DataCamp, "Programmatic Advertising & DMP" from Econsultancy, and "SEO Training Course by Moz" from Udemy. The specific months and years of completion for some of the certifications are not provided.