Siddharth Kothari has a diverse and extensive work experience in marketing and brand management. Siddharth currently serves as the Head of Brand Marketing at Adda52.com since November 2021, where they were previously a Brand Marketing Consultant since November 2020. Prior to that, they worked at Impresario Handmade Restaurants as a Senior Manager, where they played a key role in setting up Brand Solutions and leading Brand Partnerships from January to March 2020.
From 2016 to 2019, Siddharth worked at Viacom18 Media Private Limited as a Marketing Manager. During their time there, they spearheaded and managed yearly marketing campaigns for various Music IP's and was responsible for product management, trade marketing, and brand activation.
Before that, Siddharth held a position as an Account Director at Ogilvy & Mather Advertising from November 2013 to September 2016, where they led brand development for HUL Dove and played a key role in campaign communication and strategy.
Siddharth also gained valuable experience at JWT as an Account Manager from December 2011 to October 2013 and at Saatchi & Saatchi as an Account Manager from September 2010 to December 2011. In these roles, they worked on regional accounts and successfully executed communication briefs and campaigns for clients such as P&G Pampers and Head & Shoulders.
Additionally, Siddharth has relevant experience in the advertising industry, having worked as a Project Executive at Lowe Lintas Group from November 2007 to November 2009 and as an Assistant Director at MAD Productions from February 2007 to November 2007, where they assisted renowned directors on various ad film shoots.
Siddharth Kothari completed their schooling at Bombay International School, where they obtained their ICSE certification. After completing their secondary education, they went on to attend the University of Mumbai from 2003 to 2006. There, they obtained a Bachelor's degree in Mass Media, with a focus on Advertising. In 2019, Siddharth also obtained a certification in Verified International Academic Qualifications from the World Education Services (WES).
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