Michael K Lu

Michael K Lu has over 15 years of work experience in the field of product management. Michael K started their career in 2003 as a Senior Account Executive at DirectoryM.com, where they were responsible for online ad sales for Forbes, Business Week and American City Business Journals. Michael K was promoted to Associate Product Manager at Salary.com in 2004 and then to Product Manager at NameMedia in 2008. In 2009, they joined Unica as a Senior Product Marketing Analyst, where they worked on product marketing initiatives including pricing/packaging, competitive intelligence, technical white paper development, and sales enablement materials. Michael K was then promoted to Senior Product Specialist at Unica, an IBM Company, and in 2010, they moved to IBM as a Product Manager for Digital Marketing and Analytics. In 2013, they joined AdDaptive Intelligence as the VP of Product.

Michael K Lu graduated from the Questrom School of Business at Boston University in 2020 with a Bachelor of Science in Business Administration.