Barbara Leão

Barbara Leão is a B2B Operations Manager with over 13 years of experience in leading strategic projects and operational solutions within complex environments. Currently at Addebitare, Barbara previously spent nine years at XP Inc., where they led squads and implemented solutions that significantly improved revenue and customer journeys. Their expertise spans product vision, customer experience, and operational efficiency, with a history of successful projects including the capture of R$1 billion in the retail base at MyCap and the development of a fee-based commissioning model for the advisory market. Barbara has a degree in Marketing from Faculdades Integradas Rio Branco and a postgraduate degree in Business Strategies from Saint Paul Escola de Negócios.