Sonia Gasparini

Sonia Gasparini is a seasoned marketing professional with extensive experience in strategic branding, market analysis, and communications across various industries. Currently serving as Senior Director of Marketing Strategy at Addenda Capital, Sonia focuses on corporate branding and marketing communications. Previous roles include Marketing Director at Quadbridge Inc., where significant achievements included leading communications for a major acquisition and developing successful marketing strategies. Sonia has also held leadership positions at FlairsTech and Itergy, demonstrating expertise in driving digital and traditional marketing initiatives. With a background in digital strategy and business development, Sonia has contributed to numerous organizations, including The Foundry™ and Wooworld Inc., while also participating on the executive board of Women of Hope. Sonia holds a Bachelor of Commerce from McGill University and an International Marketing Certificate from CNOS FAP Italia.