Fernando Trueba is a seasoned marketing executive currently serving as the Chief Marketing Officer at Addi since April 2025. In addition to this role, Trueba is involved as an advisor at Redwood Ventures and Parco App, providing expertise in investment strategy and growth consulting. As the founder of True Growth Co. since February 2016, Trueba has supported over 25 startups in developing product-led growth and marketing strategies. Previous experience includes key marketing leadership positions at Rev, Favor Delivery, Luv.it, eBay Inc., and Microsoft. Fernando Trueba holds an MBA from Duke University's Fuqua School of Business and a Bachelor of Science in Industrial Engineering from Tecnológico de Monterrey.
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Addi
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Addi is a technology company that seeks to promote and enable digital commerce in Latin America.