Addis
Mark Galbraith has a diverse work experience spanning many years. Mark started their career as a Production Assistant at KPIX in 1991, and later worked as an Account Executive at J. Walter Thompson Worldwide. Mark then joined Young & Rubicam and served as an Account Supervisor/Account Executive, managing the Chevron Retail Gasoline Account. Mark received recognition for their work and won the "Key Corporate Account Award" in 1998.
Mark later joined MarchFIRST Enterprises as an Account Supervisor, where they managed accounts for Apple, specifically the Education and Creative Markets Group and Retail Channel Group. Mark then moved on to iXL, where they became a Partner and developed integrated online marketing strategies for clients such as Quokka Sports and Virgin-Atlantic Airlines.
In 2001, Mark joined Young & Rubicam San Francisco as a Vice President. Mark directed the Havoline North America motor oil and antifreeze business, managing a re-launch and launching the advertising-driven integrated marketing communications campaign "Havoline Racing". Mark also led the integrated marketing/communications team for the launch of 100% Natural 7UP and supervised the advertising development for 7UP Breeze.
Mark's most recent role was as Vice President at Addis, where they led new business pitches and proposal development, ran brand strategy, and managed marketing and branding client engagements. Mark also developed the "Brand Instinct" practice and oversaw integrated advertising campaigns for Tejava and Crystal Geyser Sparkling Water across various channels.
Overall, Mark Galbraith has extensive experience in brand strategy, marketing, advertising, and integrated marketing communications.
Mark Galbraith obtained a Bachelor of Arts (B.A.) degree in English Language and Literature from the University of California, Berkeley. In August 2017, they also received a certification in Leading For Creativity from IDEO.
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Addis
Addis is a brand and advertising agency in the San Francisco Bay Area. We help companies shape the future of business and become the most meaningful brands of our time. Our clients are purpose-driven and thrive on making a positive impact on their industry and on people’s lives. They create shared value to create greater brand value. And they make life better. For 30 years, Addis has collaborated with companies that elevate the role brand plays in the world. We value every interaction with our clients’ audiences whether it’s a 30-second spot, a digital campaign, package design, brand name, or website. For some brands, we may be their primary agency. For others, we’ll do recurring projects when they have a particular challenge to solve. We built the entire Verlasso brand from the ground up while Audi of America calls us when they need very specific ideas. For some clients, we help them raise capital and even invest in the form of work for equity. We hesitate to limit what we do to a typical capabilities list. Startups tend to bring us on long before you’d expect to start with an agency partner. We gave Shutterfly its name before the founders even knew exactly what their business would truly be. The snack brands Popchips and Somersaults brought us on to help develop the products, not just the brand. For the tech brands Equinix and Guavus, we’ve conducted workshops to build a culture around what we refer to as Brand Instinct. We’re an independent agency so we are beholden only to our team and to our clients. If you have a need to grow your brand or if you have a non-traditional challenge, give us a call.