PF

Paolo Falck

Head Of Digital Marketing at Addlab

Paolo Falck is an accomplished professional with extensive experience in digital marketing and family business networks. As the Head of Digital Marketing at Add Lab since April 2015, Paolo focuses on developing successful digital strategies for clients through brand communication and web design. In addition, Paolo serves as a Board Member of AIdAF, the Italian Association of Family Businesses, which represents over 140 family-owned companies contributing to the national GDP. Paolo is also the President of AIdAF Next Gen, a network for young members of family businesses, fostering awareness of opportunities in this sector. As a co-founder of Addvert, Paolo has contributed to the creation of a social commerce platform that offers discounted products. Previous roles include Financial Consultant at Ersel and Auditor at Deloitte & Touche. Paolo's educational background includes a High School Diploma in Science from Scuola Europa.

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