Anli Xiao

Anli Xiao, Ph.D., currently serves as a Healthcare/Pharma Market Researcher at Adelphi Research, where responsibilities include designing and executing surveys, A/B testing, and interviews, alongside collaboration with cross-functional teams to implement research-based actionable insights. Concurrently, Anli Xiao is an Assistant Professor at the University of South Carolina, managing over 30 large research projects and having received multiple research grants and excellence awards. Previous experience includes roles as a Market Researcher at BioVid Corporation, where product needs were scoped and actionable strategies developed, and as a Data Analyst for Volunteer Partnerships for West Africa, optimizing international volunteer recruitment strategies. Anli Xiao's early career involved various journalism positions, culminating in a Doctor of Philosophy in Mass Communications/Public Relations from Penn State University and a Master’s Degree in Convergence Journalism from the University of Missouri-Columbia.