Frédéric Marty-Debat

Frédéric Marty-Debat serves as the Global Leader of Retail Media at ADEO since December 2022 and as Managing Director of Adeo Retail Media since November 2022, where responsibilities include building and running the European Retail Media Network for the Adeo Group. Previously, Frédéric held multiple leadership positions, including Managing Director at Zenith and Publicis Commerce, and was instrumental in customer acquisition strategies at LesFurets.com. Frédéric also has extensive experience in managing teams and operational strategies, evidenced by roles at Performics and Bigmouthmedia, where leadership encompassed paid search and social media advertising. Frédéric's education includes a BA with honors in Business and Marketing from NEOMA Business School and Breda University of Applied Sciences.