Michelle Cutter is an experienced eCommerce executive, currently serving as VP of eCommerce at REI since 2019. In addition to this role, Michelle is a member of the Digital Council for the National Retail Federation and an advisor at Adeptmind, both starting in April and October 2024, respectively. Previous positions include SVP of Digital and eCommerce at Theory, VP of eCommerce and Digital Marketing at Tory Burch, and VP of Global Digital Commerce and Brand Marketing at TUMI. Michelle also founded Dogged Digital and held the position of VP of Marketing and eCommerce at Kooba Handbags Inc. and VP Marketing and International Sales at Movado Group. Academic credentials include an MBA from NYU Stern School of Business and a Bachelor of Arts in English and Communications from the University of Pennsylvania.
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