Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories.

Apparel & Fashion

Theory

Theory's headquarters in New York, NY, United States

Andrew Rosen

Laurie Shelley

Serena Peck

Samantha Henderson

Frances C.

Maria Demarco

James Kelly

Brent Landquist

John Moroz

This department oversees the operations and performance of retail stores.

Retail Management

The Merchandising and Planning team at Theory is responsible for developing and executing the brand's product assortment strategies, ensuring alignment with market trends and consumer demand. This team oversees buying, inventory management, and pricing strategies to enhance sales performance across both direct-to-consumer and wholesale channels, while fostering a cohesive brand identity. Additionally, they collaborate closely with logistics and visual merchandising to optimize the retail experience and maximize profitability.

Merchandising and Planning

This department oversees the daily operations and management of retail stores, ensuring optimal customer service and operational efficiency.

Store Management

This department oversees the handling and maintenance of keys and access control systems.

Key Management

This department is responsible for overseeing the creation and implementation of design projects, ensuring high-quality technical and creative output.

Design Department

This department focuses on managing client accounts and ensuring customer satisfaction through effective communication and service delivery.

Theory

Org chart

Teams

Retail Management

Merchandising and Planning

Store Management

Key Management

Design Department

Account Management

Offices

Theory

Org chart

Teams

Retail Management

Merchandising and Planning

Store Management

Key Management

Design Department

Account Management

Offices

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