Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories.

Apparel & Fashion

Theory

Theory's headquarters in New York, NY, United States

Andrew Rosen

John Moroz

Serena Peck

James Kelly

Laurie Shelley

Samantha Henderson

Amy Torres

Emmanuel Stern

Marc Krohn

Maria Demarco

Frances C.

Brent Landquist

Janine Pescetto

The Merchandising and Planning team at Theory is responsible for developing and executing the brand's product assortment strategies, ensuring alignment with market trends and consumer demand. This team oversees buying, inventory management, and pricing strategies to enhance sales performance across both direct-to-consumer and wholesale channels, while fostering a cohesive brand identity. Additionally, they collaborate closely with logistics and visual merchandising to optimize the retail experience and maximize profitability.

Merchandising and Planning

This department oversees the operations and performance of retail stores.

Retail Management

This department is responsible for overseeing the creation and implementation of design projects, ensuring high-quality technical and creative output.

Design Department

The Product Development and Design team at Theory is responsible for creating innovative and contemporary fashion collections that embody the brand's aesthetic. They collaborate on fabric research, 3D apparel design, and technical specifications, ensuring that both menswear and womenswear meet high standards of quality and style. This team drives the creative process from concept to production, working closely with designers and developers to bring fresh ideas to the market.

Product Development and Design

The E-commerce and Digital Marketing team at Theory is responsible for enhancing the online shopping experience through strategic merchandising, user experience design, and targeted digital marketing initiatives. This team focuses on optimizing product presentation, driving customer engagement, and leveraging insights to inform retention strategies and maximize online sales. They collaborate across departments to ensure seamless integration of marketing efforts and data-driven decision-making, ultimately supporting Theory's growth in the digital retail space.

E-commerce and Digital Marketing

This department oversees the daily operations and management of retail stores, ensuring optimal customer service and operational efficiency.

Theory

Org chart

Teams

Merchandising and Planning

Retail Management

Design Department

Product Development and Design

E-commerce and Digital Marketing

Store Management

Offices

Theory

Org chart

Teams

Merchandising and Planning

Retail Management

Design Department

Product Development and Design

E-commerce and Digital Marketing

Store Management

Offices

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