Theory is a New York-based men's and women's contemporary fashion label which sells clothes and accessories.

Apparel & Fashion

Theory

Theory's headquarters in New York, NY, United States

Andrew Rosen

Laurie Shelley

Emmanuel Stern

Marc Krohn

Maria Demarco

Frances C.

Brent Landquist

Janine Pescetto

The Product Development and Design team at Theory is responsible for creating innovative and contemporary fashion collections that embody the brand's aesthetic. They collaborate on fabric research, 3D apparel design, and technical specifications, ensuring that both menswear and womenswear meet high standards of quality and style. This team drives the creative process from concept to production, working closely with designers and developers to bring fresh ideas to the market.

Product Development and Design

The E-commerce and Digital Marketing team at Theory is responsible for enhancing the online shopping experience through strategic merchandising, user experience design, and targeted digital marketing initiatives. This team focuses on optimizing product presentation, driving customer engagement, and leveraging insights to inform retention strategies and maximize online sales. They collaborate across departments to ensure seamless integration of marketing efforts and data-driven decision-making, ultimately supporting Theory's growth in the digital retail space.

E-commerce and Digital Marketing

The Merchandising and Planning team at Theory is responsible for developing and executing the brand's product assortment strategies, ensuring alignment with market trends and consumer demand. This team oversees buying, inventory management, and pricing strategies to enhance sales performance across both direct-to-consumer and wholesale channels, while fostering a cohesive brand identity. Additionally, they collaborate closely with logistics and visual merchandising to optimize the retail experience and maximize profitability.

Merchandising and Planning

The Operations and Supply Chain team at Theory is responsible for ensuring that the flow of goods from production to retail is efficient and compliant. This team manages wholesale operations, oversees distribution and sales support, and ensures customs compliance, while also strategizing for global supply chain optimization. Their efforts are crucial in maintaining the brand's commitment to quality and timely delivery in the competitive fashion industry.

Operations and Supply Chain

The Human Resources and Talent Management team at Theory is responsible for fostering a positive workplace culture, managing employee relations, and overseeing recruitment efforts to attract top talent in the fashion industry. They implement strategic HR initiatives, support talent development, and ensure compliance with labor regulations, all while aligning human resource practices with the company’s growth and business objectives.

Human Resources and Talent Management

The Leadership Team at Theory is responsible for setting the strategic direction of the brand and overseeing its global operations. This team, which includes CEOs for both the global and European markets, focuses on driving growth, enhancing brand identity, and ensuring that the company's vision aligns with its product development and market expansion initiatives. Their collaborative approach fosters innovation and maintains Theory's position as a leader in contemporary fashion.

Theory

Org chart

Teams

Product Development and Design

E-commerce and Digital Marketing

Merchandising and Planning

Operations and Supply Chain

Human Resources and Talent Management

Leadership Team

Offices

Theory

Org chart

Teams

Product Development and Design

E-commerce and Digital Marketing

Merchandising and Planning

Operations and Supply Chain

Human Resources and Talent Management

Leadership Team

Offices

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