Renata Shaykheeva

Renata Shaykheeva has a diverse work experience in various roles and industries.

At Adeptmind, they are currently working as a Product Manager, responsible for driving the success of the company's product by leading the execution of all processes in the product lifecycle. Renata'sexpertise in translating product strategy into detailed requirements and collaborating with different teams ensures the development and release of high-quality products.

Prior to their role as a Product Manager, Renata worked as a Business Analyst at Adeptmind. Renata supported product design initiatives by conducting extensive research, creating comprehensive requirements, and testing and creating use cases for existing and new features.

Renata also has experience as the Founder, Social Media Manager, and Content Creator of Domus Meus, where they successfully launched two collections of the brand. Renata developed a comprehensive marketing and branding strategy and utilized engaging social media content and paid promotional campaigns to increase brand awareness and drive sales.

During their time as a Public Relations Intern at Lucid Communications PR, Renata gained valuable skills and experience in the industry, working on multiple client accounts. Renata assisted in planning and executing brand launch and media preview events, coordinating with various stakeholders and creating engaging content for media coverage.

Renata also worked as a Teaching Assistant at McMaster University for 2.5 years, leading tutorials for the Multimedia and Digital Society course and working in the Department of Studio Art. Renata excelled in explaining course content and encouraging active student participation.

Additionally, Renata had a graphic design internship at Thinkr Marketing, where they developed their skills by contributing to various projects. Renata created visually appealing designs for web and print, aligning them with the brand's messaging and effectively conveying key information to target audiences.

Renata Shaykheeva attended McMaster University from 2016 to 2020, where they obtained a Bachelor's degree in Communication and Media Studies. In addition to their formal education, they also received certifications in "Social Media Marketing: Strategy and Optimization" and "Jodi Glickman on Pitching Yourself" from LinkedIn in April 2020 and February 2020, respectively.