Niharika Saluja has a diverse work experience spanning various roles in the public relations and events management industries. Niharika started their career at The House of Events in 2014, where they served as a Founding Member. In 2016, they joined Text100 as an Intern and later became an Account Coordinator. Since 2017, Niharika has been working at Adfactors PR, starting as an Account Executive and progressing to Senior Account Executive, Assistant Account Manager, and Account Manager. Currently, they hold the position of Senior Account Manager at Adfactors PR. In addition, Niharika has also served as a Member on the Millennial Board 2.0 at Adfactors PR.
Niharika Saluja earned a Bachelor's Degree in Mass Communication/Media Studies from Vivekanand College of Arts, Science and Commerce, which they attended from 2014 to 2015. Prior to that, they completed their High School education in Science at New Horizon Public School, from 2006 to 2012.
In addition to their formal education, Niharika has obtained several certifications. In February 2020, they received a Post Graduate Certification in Digital Marketing & Communication from upGrad. Niharika also completed the "Fundamentals of Digital Marketing" course offered by Google in June 2019.
Furthermore, Niharika has acquired a range of additional certifications related to various topics. These include courses such as "Masterclass in Design Thinking, Innovation & Creativity," "Google Fundamentals," "Google Trend Analysis," "Certificate for Specialization in Marketing Communication & PR," "Ultimate Google Analytics course + 50 practical examples," "Specialization in Social Media & Content Marketing," and "Communicate your ideas through storytelling and design." These certifications were obtained from various institutions such as Udemy, Google Digital News Initiatiave, upGrad, and Google Digital Garage. Additionally, they have completed multiple LinkedIn courses, including "Managing Virtual Teams," "Balancing Work and Life," "Building Resilience," "Developing Resourcefulness," "Executive Presence on Video Conference Calls," "Microsoft Teams Tips and Tricks," "Productivity Tips: Finding Your Productive Mindset," "Thriving @ Work: Leveraging the Connection between Well-Being and Productivity," "Time Management: Working from Home," and "Working Remotely." The dates of obtaining these certifications range from April to December 2020.
Overall, Niharika Saluja has combined their formal education in Mass Communication/Media Studies and High School Science with certifications in digital marketing, design thinking, and various other skills to enhance their knowledge and professional development.
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