Sumantra B.

Account Director at Adfactors PR

Sumantra B. has a diverse range of work experience in various sectors. They currently work as an Account Director at Adfactors PR since January 2023. Prior to that, from June 2021 to February 2023, they worked as a Corporate Communications Manager at Deepak Group Co. Sumantra also has experience as a Consultant at Cascais Visitors & Convention Bureau for a brief period from June 2020 to August 2020.

Earlier in their career, Sumantra held the position of Vertical Head, Infra & Education at Madison World (Brand-Comm Public Relations) from August 2018 to October 2019. They also worked as an Account Manager at Adfactors PR, India's largest PR & Communications firm, from October 2014 to July 2018, where they advised and provided communications support to conglomerates in the energy/natural resources sector.

Before entering the PR and communications field, Sumantra worked as a News Producer with Bennett, Coleman and Co. Ltd. (Times Group) from March 2012 to September 2014, and as an Assistant Producer, Markets at CNBC TV18 from February 2010 to March 2012.

Sumantra's earlier experiences include working as a Data Administrator at Accent (Market Research) from October 2009 to December 2010. They also had internships/trainee positions at CNN IBN in 2008 and Deccan Herald Media Company in 2007.

Overall, Sumantra B. has proven experience in various roles within the PR and media industry, demonstrating skills in corporate communications, account management, and research.

Sumantra B. completed a Master of Business Administration (MBA) degree in Business Administration and Management, General from The Lisbon MBA Católica | Nova in 2021. They also pursued additional coursework in Entrepreneurship/Entrepreneurial Studies at MIT Sloan School of Management in the same year. Prior to that, Sumantra obtained a Master of Arts degree in International Journalism from Cardiff University / Prifysgol Caerdydd in 2009. They earned a Bachelor's degree in Media Studies and Journalism, Psychology, English from Christ College - Bangalore in 2008. Sumantra completed their A Levels/SSLC/10th Standard from Don Bosco High School, Vadodara between 1989 and 2003, where they focused on English, Sciences, Social Studies, Sanskrit, and Hindi.

In terms of certifications, Sumantra obtained the Enterprise Design Thinking Practitioner certification from IBM in May 2021. They also received the HubSpot Content Marketing Certified certification from HubSpot in April 2021. Additionally, Sumantra completed online courses in Introduction to Financial Accounting and Introduction to Marketing from The Wharton School, University of Pennsylvania in collaboration with Coursera in December 2019. They also completed a Financial Accounting Online Course from Harvard Business Review in November 2019.

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