Greg Yeadon

Greg Yeadon has extensive experience in the consumer product industry, having held various roles since 2001. Greg began their career at Wyeth BioPharma as a Senior Analyst - Biotechnology Strategic Sourcing and Analyst - Clinical Research & Development Strategic Sourcing from 2001-2005. From 2006-2007, they worked as a Consumer Marketing Intern at Ford Motor Company. Greg then joined Edgewell Personal Care in 2009 as an Associate Brand Manager for Banana Boat and Playtex Brands. In 2010, they took on the role of Marketing and Strategy at Ben's Friends. From 2012-2019, Yeadon worked at Central Garden & Pet as a Senior Brand Manager / General Manager for the Total Pet Health Portfolio, Senior Brand Manager / General Manager for Flea & Tick Control, and Brand Manager for Pet Health & Wellness and Behavior Management. From 2019-2021, they were a Senior Marketing Manager at Clif Bar & Company, and from 2021-2022, they were the Vice President of Omnichannel Commerce & Digital Marketing at Kadenwood. Greg is currently a Senior Consultant at Simpactful and a Product Marketing at Vizit.

Greg Yeadon has a comprehensive educational background. Greg obtained their High School Diploma from Great Valley High School. Greg then completed a Semester Abroad Program in International Commerce at University College Dublin. Greg earned their Bachelor of Science in Business Administration and Leadership Studies from the University of Richmond. Greg also completed a Master of Business Administration in Marketing, Finance, and Strategy from Northwestern University - Kellogg School of Management. Greg also holds several certifications, including the Confluence Fundamentals Badge from Atlassian, the Jira Fundamentals Badge from Atlassian, the Trello Fundamentals Badge from Atlassian, the Certified Product Marketing Manager (CPMM) from Product Marketing Alliance, Impact Tilt - Change Catalyst from Tilt 365, SPM from Product School, Software Product Management Certificate (SPM) from Product School, Situational Leadership II from American Management Association, and the AWS Certified Cloud Practitioner from Amazon Web Services (AWS). Greg is currently enrolled in a course from Product Marketing Alliance, which they are expected to complete in 2022.