Simon Middleton

Simon Middleton is an experienced professional with a strong background in business strategy, marketing, and category management across various sectors. Currently serving as Strategy Director for EMEA at ADI since May 2020, Middleton oversees business strategy in the region. Prior to this role, Middleton was the Marketing Director EMEA at ADI Global from February 2016 to April 2020, managing product and marketing functions. Previous positions include Programme Manager and Head of Buying at Maplin Electronics, where responsibilities included delivering a crucial business change program and category strategy management. Additional experience encompasses senior roles at OfficeXpress UK, UFP (UK) Ltd, Hanmar Ltd, and Kingfield Heath Ltd, with a proven track record in driving growth, profitability, and team leadership. Simon Middleton holds a degree in Industrial Studies from Sheffield Hallam University.