Mali Daniel

Mali Daniel serves as the VP of Marketing & Sales at Adi Mainly Software Ltd. since April 2018, where responsibilities include developing and executing an integrated go-to-market plan and assessing market priorities. Previously, Mali held the role of Product Marketing Manager at Emergent Machines, Inc. for a brief period in 2017, focusing on market strategy and business development. Prior experience includes serving as Marketing Manager at ABB, overseeing a Salesforce implementation project, and as International Sales Director at Ronen Chen, where business expansion opportunities were recognized and pursued. In an earlier role as International Market Manager at Castro, Mali managed operations across Eastern Europe, and as General Manager at Magma, financial operations were supervised along with merchandise management. Mali holds a Master’s degree in Investigative Psychology from the University of Liverpool.