Alejandro Barrera is a seasoned marketing professional with extensive experience in brand management and strategic planning across various industries, including sports, gaming, retail, and consumer goods. Currently serving as Senior Manager Publishing for LATAM at adidas, Alejandro has previously held positions such as Marketing Manager for Sony Interactive Entertainment, where achievements included a significant increase in revenue for PlayStation services, and Sr. Brand Manager at Tiendas Neto, known for enhancing social media traffic and executing successful brand strategies. Alejandro's career began at Best Buy as a Customer Insight Coordinator and Merchandiser, along with early experience at Danone as a Marketing and Finance Intern. Alejandro holds a Master's degree in Innovation for Corporate Development and a Bachelor's degree in Business Administration from Tecnológico de Monterrey.
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