Anjali Sachdeva is an accomplished Merchandising Lead at adidas, where responsibilities include managing the Buying & Merchandising function across retail stores and ecommerce, with a focus on maximizing the DTC business through strategic merchandising, traffic analysis, and consumer experience enhancement. Prior experience includes significant roles at Bata India Limited as Category Manager and Senior Buyer, where Anjali developed SKU mix strategies and managed product segmentation, and Koutons Retail India Ltd. as Merchandiser, overseeing stock management and vendor relations. Anjali began a career in retail as an intern Store Manager at HG Retail Solutions. Anjali holds a degree in Fashion Retail Management from Pearl Academy of Fashion.
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