Adidas
Annika Sophie Kurtenbach is an accomplished retail training and HR professional with extensive experience in the fashion and retail industries. Currently serving as Senior Manager Retail Training at adidas since July 2021, Annika has previously held roles including HR Business Partner at Amazon and HR Manager at adidas, where responsibilities included overseeing HR functions in Germany and Switzerland and implementing global training strategies across multiple countries. Prior positions include HR Training Manager at Desigual and Store Manager at H&M. Annika holds degrees in retail and textile business management from the LDT Academy for Fashion Management and Modehaus Daniel Borgerding.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.