Adidas
Antonino Francesco Cerminara is an accomplished marketing professional with extensive experience in the sports and apparel industry. Currently serving as the Director of Global Marketing Communications at adidas since July 2017, Cerminara leads marketing initiatives for notable brands such as Y-3 Yohji Yamamoto, Energy Partnerships, and adidas Consortium. Prior roles at adidas include Sr. Manager positions focusing on Global Marketing Communications and Consumer Experience for the Originals business unit. Before returning to adidas, Cerminara worked at Merrell as Manager of Product Marketing for Footwear & Apparel and held a Specialist role in Order Fulfillment and Sales Operations at adidas. Cerminara's academic background includes a Master of Laws (LLM) from the University of Toronto, an Honours Bachelor of Laws (LLB Hons.) from Queen Mary University of London, and an Honours Bachelor of Arts (BA Hons.) from the University of Toronto.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.